Strategy, Concept & Objectives
	The main goal of this step is to prioritise and document the client's objectives, his interactive marketing needs as well as to analyse the competition and to identify the most effective strategy for achieving those objectives. Short and long term opportunities shall be outlined, evaluated and finalized. The resulting web site concept clearly and briefly articulates its goals, the target audience & its structure and interaction process, marketing strategy and traffic generation.
		Our Method:
		Strategy, Concept & Objectives
		Identity & Style
		Design & Programming
		Measurement & Promotion